Consumers have limitless access to resources that guide their buying decisions. A reference from a friend or the good word of an advertisement character no longer carries enough credibility. Direct and real-time reviews - “sour notes and all” - provided by consumers, dictate the decision of what, and from whom to purchase.
The Grand Central VALUE foundation emphasizes
key attributes of today’s buyer mentality.
Verify and research market assumptions
Aware of vendors and alternative options
Localize interest
Understand and qualify
Execute informed decision
With the right strategy and processes in place, sour notes can be tuned. Companies that interact with their customers and take action on negative information, build a greater level of trust. An unhappy customer can be turned into a great evangelist with the right kind of attention.
Additionally, Grand Central Solutions can help you to begin leveling the “playing field” with consumers. Transparency plays a critical part in earning and establishing their trust. Grand Central will guide you through the transition to a transparent organization without disrupting the rhythm that already exists. Grand Central Solutions uses its many years of consulting experience to evaluate existing business processes and make sure they accommodate the needs of social media interactions.
With more than an estimated 100 million web sites online today, the Internet is a busy place! So, it can be difficult to cut through the ever-increasing white noise and reach your target market. Even when you reach your target market, they can be gone in an instant if your site doesn’t match their needs. |
Identifying the type of interactions you want with your audience is key to reaching the right target market. It’s like hearing your favorite top 40 song through the noise of an orchestra tuning its instruments. Grand Central Solutions will work with you to assess and align your business’ offerings with your customers information needs. The first step in the GCS framework involves understanding how you want to interact with your customers. Are you passively listening to their feedback, or are you providing a place where you are communicating to them? Let GCS help define the volume button so that your customers can turn down the noise and hear you. |
Web 2.0
A guiding set of principles and practices for the modern; Internet experience that values functionality, interactivity, collaboration, community and communication. By creating what Tim O’Reilly calls an “architecture of participation,” Web 2.0 fosters networks of people and businesses for a more productive business environment
Social Media
Under the umbrella of Web 2.0, Social Media includes online communication tools such as email, instant messaging, Internet forums, blogs, podcasts, wikis, media sharing and social networking.
ERN®
More than a trendy new business acronym, ERN® s are the formal and informal business relationships that enable grassroots marketing and word-of-mouth information campaigns by turning customers, partners, vendors, employees and organizations into company evangelists.
Business and community assessment
Align client business strategy with MUSIC® framework components to create a project vision, map and deliverables.
Strategy and planning
Let Grand Central Solutions be the valuable and trusted source to strategically guide your company into the modern; business era. Using our ENSEMBLE® methodology and MUSIC® framework, we will deliver individualized assessment, attention and application while exploring your brand, conducting market research and defining requirements and recommendations. We will also draft a comprehensive ERN® project plan for your business, including return on investment (ROI) and budget.
Development
Grand Central Solutions will design and development a customized ERN® for your business, including marketing and content plans, functionality specifications, design interfaces, workflow, data and system integration requirements and the next generation user experience.
Execution
The team at Grand Central Solutions will incrementally rollout your ERN® site, managing and analyzing through pre- and post-launch stages. After your ERN® is rolled out, our team will commence support and operations plans as well as your individualized marketing and promotions campaign.
Maturation and management
Grand Central’s team will help grow your community throughout its life cycle. We will set incremental benchmarks for improvement with the ultimate goals of reaching critical mass and self-sustenance.
ENSEMBLE® METHODOLOGY
A structure that helps clients determine the most appropriate first steps to make towards a transparent organization via social media. The output includes material to justify larger initiatives based on tangible existing business assets.
MUSIC®
Is the foundation of the GCS Services Framework. It is an acronym that helps companies consider the most important factors when building a digital presence based on social media.