At Grand Central Solutions, we use musical metaphors to identify with our audience, The reason is simple: it resonates because everyone loves to listen to music.
In that spirit, Grand Central’s MUSIC® Foundation and ENSEMBLE® Methodology have been created to work in concert, allowing for comprehensive assessments and thorough integration of existing strategic efforts and systems with new web 2.0 initiatives to enhance referrals, customer generation, SEO hits, customer experience and partner management.
Whether your ultimate goal is to reach a new audience, enhance relationships with an existing audience or reduce marketing costs, Grand Central’s MUSIC® Foundation can help you create powerful Enterprise Relationship Networks® that help you increase revenue and reach your business goals!
If your goal is to share knowledge across and outside your enterprise, attract more customers and talent, or enhance your brand, Grand Central’s team will take you through a Community Assessment followed by Community Strategy and Planning before moving into the development, launch and measurement phases of your project. By integrating traditional business frameworks and innovative Web 2.0 principles your Enterprise Relationship Network (ERN®) will become a source of new leads, referrals, customers, employees and knowledge.
Sparking engagement and discussion
Spurring grassroots and viral marketing
Supporting communication and feedback
Stimulating collaboration and ideation
Simplifying content creation and publishing cycles
Quick Start! Already mapped your path and know social media is right for your business? Quickly and easily create a new ERN®, with Grand Central’s open source social media tools!
Our Strategic Methodology is called ENSEMBLE®. As in music, we think of an Ensemble as a group of separate things – instruments, vocalist, people that contribute to a coordinated whole or ERN®.
Our Services Framework is called MUSIC®. The MUSIC framework was created for our clients as a way to simplify and understand the most important characteristics of a community. We use the MUSIC Framework throughout our engagements to foster continuous dialogue and to seed innovative ideas associated with the key aspects of community. Using a proactive blend of traditional marketing and consultancy approaches, as well as innovative Web 2.0 technologies, we’ll make sure your ERN®s are working hard for you!
By evaluating your business requirements, leveraging existing assets, identifying new assets and establishing future goals and recommendations, Grand Central will put its years of expertise and creative talent into ensuring that your social networking strategy positions your organization for the best possible chance of success.
Quick Start! The team at Grand Central Solutions believes everyone should utilize the benefits of their ERNs®! If you’ve already evaluated your company’s core digital needs and know social media is a good fit, we have open source social media tools to make the first steps simple and efficient!
Examine the external environment
Note opportunities
Survey internal environment
Evaluate ERNs
Measure community lifecycle
Bolster community business case
Leverage existing business assets
Establish roadmap and recommendations
Marketing Strategy: Promotion through messaging, evangelism, marketing campaigns and events. Marketing strategy is about more than catchy phraseology and lofty promises. It’s about customizing your message style and delivery cadence to match your business goals and audience needs, thereby increasing the likelihood of grassroots evangelism and viral marketing!
User Experience and Design: Engaging interaction by balancing purpose driven and visually appealing interface design. When end users cut through the noise using an online experience designed with them in mind, your business will reap the rewards.
Social Media and Collaboration: Functionality that matches the needs of a community and goals of a business. Engaged ERNs® can reduce long-term costs, increase revenue, and enhance productivity through contribution and collaboration.
Integration: Processes, systems, data and people are prepared for the transparency of Web 2.0. At Grand Central Solutions, enterprise integration is key when considering new speedy innovation and evolution cycles.
Content: Communication through content. Content can be “user generated” and moderated in a community. Content can be developed by a company and published. Grand Central Solutions will show you how to balance your content so that your business is positioned as a trusted source in your industry; increasing SEO hits and overall site traffic.